Spread the Word
Tuesday, October 2, 2012 - 8:00 AM
Description: As cultural Adopters, Adapters and Arbiters, teens not only give us a view of their future 18 years from now, they also let us see a view of our future as it will be in just 18 months. Han Delin will be here to provide insights about Millenials and help you better understand this powerhouse generation, and what their wide-ranging influence means to brands and businesses.
Speaker: Han Delin, Founder, 9dotz
Han Delin, is a highly regarded consultant with 25 years of experience in advertising, marketing and innovating with consumer brands. He has worked in categories ranging from beverages to consumer electronics, to athletic apparel. As a leading expert on global youth, he is a much sought after speaker, regularly inspiring both intimate groups and large audiences with his insights.
A graduate of Boston University, Han began his marketing career as an Account Executive with the Leo Burnett advertising & marketing agency, taking positions in Hong Kong, Jakarta, and eventually Chicago. He went “client side,” joining Pepsico, where he was responsible for the highly successful positioning of Aquafina by starting a movement to ‘Drink More Water’. Under Han’s direction, the campaign solidified the brand’s number one position and drove its sales over $1 billion. On the heels of this success, Han was tapped to run the Gatorade business for Quaker. Han delivered over $500 million in sales growth for the brand with the introduction of new products like G2 and Rain.
In 2009, Han started his own consultancy - 9dotz, named after the puzzle that inspired the phrase “thinking outside the box,” – and dedicated his time to helping companies create new products with a point of difference and a point of view. Han has presented and consulted with over 25 companies in 6 countries. Examples include ESPN, Converse, Disney, Hurley, North Face, 7-Eleven, Coca-Cola, Nike and Hewlett Packard to name a few. Han helps companies understand how, in today’s marketplace, it is not about HOW to reach your target, but helping consumers understand WHY they should reach for you.
Description: While consumers continue to shop, even in the face of prolonged economic recovery, much has changed about the way they shop. Today's consumers are faced with more product and brand choices, Channel options and economic pressures than ever before. They are also much savvier than any time in modern shopping history. Consequently, the need to understand the true picture underlying the HOW—and WHY—of shopping has never been greater.
Shopping Topography looks at the wider contexts of how and why consumers shop by taking a holistic approach to behaviors, expectations and experiences, including the following:
Speaker: Nika Kabiri, Quantitative Research Analyst, The Hartman Group
With a background in sociology and law, Nika has years of experience researching how individual and group behavior is driven by social attributes, beliefs, culture, and social organization. She is completing a Ph.D. in Sociology at the University of Washington and holds a JD from the University of Texas School of Law.
Description: The shopping landscape is continuing to evolve and shoppers are more taxed than ever to balance their needs and their wallets. Shoppers are also coming to the stores better prepared than ever for the "battle". Today, some shoppers spend as much as an hour getting ready to maximize their deals as they make their way down the aisles of our various channels. Understanding how to appeal to their everyday needs and wants is critical to maximizing your success whether it's through EDLP or targeted efforts, winning the shopper is more critical than ever.
SymphonyIRI will take you on a journey looking at how the economy is forever changing shopping behaviors and what we, as manufacturers and retailers, can do to win today and tomorrow! Our discussion with SymphonyIRI will compare and contrast California shoppers and their behaviors compared to the US Shopping population.
Speaker: Larry Levin, Executive General Manager, Consumer Insights, SymphonyIRI Group
Larry Levin is executive vice president of Consumer Insights for SymphonyIRI Group. Levin has spent his entire career in market research, leading engagements for many of the world’s largest manufacturers and retailers, including Pepsi, Lexus, Starbucks, Microsoft, and Disney. From the latest consumer trends to new product introductions, Levin has extensive experience in analyzing a broad range of topics and is frequently quoted in such publications as the Chicago Tribune, Forbes and Marketing Daily.
Description: During 2012, Stater Bros. Markets is celebrating 76 Years of providing its customers with a combination of low-prices, quality and value in their shopping experience. Stater Bros. Markets, headquartered in San Bernardino, California, is the largest privately-held, independent Supermarket Chain in Southern California with 167 Full Service Supermarkets and more than $3.7 billion in annual sales. In this “supplier only” session, Stater Bros. executives will offer their insights, perspectives and strategies on Southern California supermarket retailing and marketing.
Speakers: George Frahm, Executive Vice President, Retail Operations and Administration Dennis McIntyre, Executive Vice President, Marketing