Pre-Conference General Session

Sunday, September 30, 2012  -  5:00 PM
Sponsored by the California Table Grape Commission

Celebrating the Health and Wellness Trend at the Check-Out Line

Description: Is your company reacting to the market or staying ahead of food trends?  Come hear celebrity chef and nutritionist Ellie Krieger address one of the biggest growth markets in the grocery retail environment - the movement toward health and wellness and natural foods.  Ellie will kick off the California Grocers Association’s annual conference with a glimpse into the trends and health statistics that are making our nation more conscious of our food choices.  She will highlight how she sees the grocery industry already playing an important role in the health and wellness of our society, and what future choices might impact and strengthen the success of these efforts.

Celebrity chef and nutritionist Ellie Krieger reaches millions of Americans with her cookbooks, TV shows, newspaper and magazine columns and frequent media appearances with the crucial message that it is possible for anyone, given the tools and knowledge, to live life to the maximum by keeping a healthy balance and nurturing a richly satisfying and sumptuous, attainable lifestyle.

Speaker: Ellie Krieger- Celebrity Chef & Author

Speaker Bio

Ellie Krieger is the host of the Food Network’s & Cooking Channel’s popular show “Healthy Appetite” and author of the how-to on easy-to-live with habit changes, SMALL CHANGES BIG RESULTS, the New York Times bestselling and IACP and James Beard Award winning THE FOOD YOU CRAVE: Luscious  Recipes  for a Healthy  Life, the New York Times bestseller SO EASY: Luscious  Healthy  Recipes  for Every Meal of the Week and her most recent James Beard Award nominee COMFORT FOOD FIX: Feel Good Favorites Made Healthy  recently released in October 2011.

A registered dietitian, Ellie has a master’s degree in nutrition from Columbia University and completed her undergraduate degree at Cornell University. Ellie was an adjunct professor at New York University in the Department of Nutrition, Food Studies, and Public Health.

Today, Ellie’s extensive work in the media has earned her a loyal following and national recognition. She has appeared as a guest expert on dozens of national television programs including The Today Show, Good Morning America, The CBS Early Show, Live with Regis & Kelly, CNN, CNN HLN’s Morning Express, ABC News Now and Dr. Oz. Additionally, Ellie is a contributing editor and columnist with Fine Cooking magazine and the Food Network magazine. She contributes regularly to Women’s Health and Fitness magazines and has appeared in countless other mainstream publications including People, Glamour, Self, Better Homes & Gardens, Reader’s Digest, Real Simple, More, Health, Parenting, Cooking Light, First and Prevention.

Ellie has also been at the forefront of First Lady Michelle Obama’s “Let’s Move” campaign from the beginning when Michelle personally invited her head up the “Healthy Kids Fair” at the White House in 2010. The fair was part of Obama’s “Healthier US Schools Challenge” and since then Ellie has teamed up with the School Nutrition Association and taken action at a grass roots level with her daughter’s New York City public school. On behalf of the Food Network she recently testified before the House Committee on Agriculture about nutrition, healthy eating and the growing epidemic of childhood obesity.